Big Box Gym

Hey there, fellow sports enthusiasts. Imagine this: You’re at a packed rugby match, the crowd roaring, and suddenly you spot a sleek logo on the women’s team jerseys that’s all about fitness and community. That’s exactly what happened when the Huddersfield Giants made waves with their new partnership announcement. As someone who’s followed rugby league … Read more

Hey there, fellow fitness enthusiast. Remember that time I dragged myself to a massive gym after work, only to weave through crowds like it was rush hour on the freeway? Or the cozy yoga spot where the instructor knew my name and my go-to pose struggles? Yeah, I’ve been down both roads in my 15 … Read more

By Alex Rivera, Fitness Industry Analyst With over 15 years in the trenches of the fitness world—first as a personal trainer at a bustling LA Fitness outpost, then consulting for mid-sized chains on retention strategies—I’ve watched the sweat equity of big box gyms turn into billion-dollar empires. These behemoths, think Planet Fitness with its “Judgement … Read more

Hey there, fellow fitness enthusiast. Remember that time I decided to ditch the crowded big box gym after waiting 20 minutes for a single squat rack? It was a rainy Tuesday in Seattle, and I was soaked from the commute, only to find every machine occupied by folks scrolling on their phones between sets. That’s … Read more

Hey there, fellow fitness enthusiast. Picture this: It’s a crisp Monday morning in 2025, and you’re lacing up your sneakers, ready to crush your workout. But which gym do you head to? The cozy boutique spot down the street with its fancy lighting and $150 monthly fee, or the massive big box chain that’s got … Read more