Will Big Box Gyms Survive the Next 10 Years?
By Alex Rivera, Fitness Industry Analyst With over 15 years in the trenches of the fitness world—first as a personal trainer at a bustling LA Fitness outpost, then consulting for mid-sized chains on retention strategies—I’ve watched the sweat equity of big box gyms turn into billion-dollar empires. These behemoths, think Planet Fitness with its “Judgement … Read more